Pair for Perfection


Today’s consumers are more educated about their beer. They know the difference among different beer styles, and they are discovering their favorite tastes.

Craft beer companies are investing in the development of new flavors and in the improvement of its customers’ drinking experience. Due to this current trend, pairing beer with an appropriate snack is an important element for the industry.
Beer drinkers enjoy pairing their drinks and snacks so that both enhance one another. This requires attention to the dominant taste and flavor elements in each. When approaching a pairing, success is often found by identifying the characteristics (taste elements, flavors, intensity and sensations) of the craft beer you pair with.

When the Beer Meets the Customer:

Beer companies have no control over how customers consume their beer—whether they do it at home or in a bar. Does their beer taste the same when the consumer is having his beer with salty peanuts or barbeque flavored chips? The answer is absolutely not!

A customer’s unique experience with beer and snack pairing can make it positive and enjoyable; another can be negative without him or her knowing it was due to a poor food and drink combination.

Pair for Perfection: The Ultimate Guide

Lager

A Lager is a type of beer that is fermented and conditioned at low temperatures. It is the most widely consumed and commercially available style of beer in the world.

KEY BRANDS
Heineken, Corona, Beck’s, Pilsner Urquell

ABOUT THE BEER FLAVOR
The flavor is clean and subtle with bready notes and hops bittering. The finish is crisp and refreshing.

THE PERFECT PAIRING

The bold chutney tropical flavors with lingering spicy character make it the perfect pairing to Lagers and Pilsners.

IPAc2

First brewed in England in the 19th century, beers identifying themselves as IPAs typically smell and taste of hops, are gold to amber in color and lack the roasted character of darker beers.

KEY BRANDS
Sierra Nevada, Dogfish Head 60 Minute, Brooklyn East India Pale Ale

ABOUT THE BEER FLAVOR
Rich hops-driven flavor with resin and citrus taste.

THE PERFECT PAIRING

This flavor is intended to match different hops varieties found in several American-style IPAs in which typical aromas of pine, citrus, resin and tropical flavors make up the beer profile.

c3Stout

Made using roasted malt or roasted barley, hops, water and yeast, Stouts are traditionally the generic term for the strongest or stoutest Porters (typically 7% or 8%) produced by a brewery.

KEY BRANDS
Guinness, Murphy’s, Old Rasputin, Brooklyn Brewery Chocolate Stout, Samuel Smith

ABOUT THE BEER FLAVOR
Dark chocolate and roasted coffee with hints of black strap molasses and stone fruit and nuts.

THE PERFECT PAIRING

This amazing flavor combination embraces the roasted coffee-dark chocolate and molasses-like taste, typical of Porter and Stout beer styles.

Wheat Alec4

A general name for beers made from wheat by top fermentation; usually very pale, cloudy and effervescent.

KEY BRANDS
Blue Moon, Pyramid Weizen, Ãynger

ABOUT THE BEER FLAVOR
Fruit and spice, tropical orange-banana and green apple with hints of bubblegum.

A general name for beers made from wheat processed by top fermentation and are usually very pale, cloudy and effervescent.

THE PERFECT PAIRING

This flavor promotes a sweeter, tropical banana-like flavor with warm baking spices and hint of orange peel, perfect to pair up with the typical refreshing citrus-zesty profile of Wheat beer.